You’ve done all the things– written a book (or books), made your author website, established your social media accounts, chosen your favorite platform, and set up your mailing list so people can hear from you.
So— why isn’t your book selling? What else can you do?
You’re not going to want to hear the answer, but the answer is: paid ads.
SORRY! DON’T SHOOT THE MESSENGER!
The fact is, Amazon is going to find a way to get all the money they can out of you, and they’ve made the advertising process easy enough now that there really is no excuse. My prediction is that you’ll start to find it more and more difficult to get momentum for your book without paid traffic being part of your overall marketing strategy.
Here’s a free course you can take to learn about AMS ads. You’re going to have to do it eventually!