Amazon Ads for Authors: Do We Really Have to?

You’ve done all the things– written a book (or books), made your author website, established your social media accounts, chosen your favorite platform, and set up your mailing list so people can hear from you. So— why isn’t your book selling?  What else can you do? You’re not going to want to hear the answer,…

Should I Hire an Author Marketing Service?

THE ANSWER IS NO!  DEFINITELY NOT! If you have the resources to hire someone or are with a publisher that DOES provide you with a more dedicated individual, awesome! BUT you will still have to do the vast majority of what is in this book (like setting up your website, email list,  and social media),…

Do I Really Need an Author Website?

YES.  A thousand times yes!! Here’s the thing– you’re going to write more books, so you’ll need a central place on the internet (ideally yourfirstnamelastname.com) where your fans can find you, see all of your books, sign up for your mailing list, and/ or follow you on the various social media platforms.  You need to…

Does the publisher do all the marketing for my book?

NO THEY DO NOT! In fact, if you are a relatively unknown author, a “traditional” publisher might not even take you on without a significant number of followers (either on one of the social media platforms or in the form of an email list or paper mailing list if you’re old-school).   Usually you will…